mindsmiles

MindSmiles Privacy Policy

Last Modified: 1st January 2025

Welcome to MindSmiles!

MindSmiles Limited (“MindSmiles,” “we,” “our,” or “us”) is committed to protecting your privacy while helping you improve your emotional well-being through AI-powered mood tracking and personalized mental health insights.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our products, including our iOS and Android apps, website, and online services (collectively, the “Products”).

MindSmiles is designed with privacy in mind. We do not and will never sell your personal information. By using our Products, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

A. Information You Provide When Creating an Account

To use MindSmiles, you must create an account. When you do, we collect the personal information you provide, including:

  • Your name, email address, or mobile number (depending on your sign-up method).
  • If you sign up using Apple, Google, or other third-party authentication, we may receive certain profile details such as your display name or profile picture.
  • If you manually upload a profile picture or edit your display name, we store this as part of your account information.
  • If you sign up via iOS, you may choose to hide your email for additional privacy.

B. Information We Collect When You Use MindSmiles

When you use MindSmiles, we collect personal information based on your activity, including:

Check-In Data

MindSmiles allows you to log and reflect on your emotions. Check-In Data may include:

  • Your recorded emotions and associated tags.
  • Optional journal entries, photos, voice notes, or reflections.
  • Any additional observations you choose to add.
  • If enabled, location data associated with your check-in.

AI Features

MindSmiles offers AI-powered features to help guide self-reflection. If you use these features, your Check-In Data may be processed through OpenAI to generate personalized responses. Use of AI features is entirely optional. See the supplementary notice below for details.

Survey Data

We collect any information you provide when completing surveys within the app.

Support Communications

If you contact us for support, we collect information from your messages to assist with your inquiry.

Usage and Activity Data

We collect information about how and when you use MindSmiles, including:

  • Features you interact with.
  • Session timestamps.

Log Data and Device Information

We may collect technical information, including:

  • Log-in timestamps and account interactions.
  • Device details, such as hardware model, operating system, and settings.

Cookies & Website Tracking

We use cookies and tracking technologies (e.g., Google Analytics, Mixpanel) to analyze website interactions, improve the user experience, and serve relevant ads. See our Cookie Policy for details.

2. How We Use the Information We Collect

We use your personal information to:

  • Provide and improve our Products.
  • Verify and secure your account.
  • Enhance AI-driven personalized insights (using anonymized data).
  • Send app-related notifications or support communications.
  • Analyze user engagement trends to refine features.
  • Prevent fraud or unauthorized activity.
  • Comply with legal requirements (including GDPR).

MindSmiles may use anonymized data to improve our AI therapy bot’s responses. However, we do not and will never sell your personal information.

3. Marketing & Remarketing

A. How We Use Data for Marketing

MindSmiles uses online advertising to promote our Products. This includes remarketing campaigns that target individuals who have previously interacted with our website, ads, or other online content but have not yet signed up for an account.

We may collect:

  • Website interaction data (pages visited, time spent, actions taken).
  • Cookies and tracking technologies (for ad personalization and performance tracking).
  • Ad engagement data (whether you clicked an ad, viewed a landing page).

We use this data to:

  • Show personalized ads to people who have visited our website but haven’t signed up yet.
  • Measure the effectiveness of our advertising campaigns.
  • Improve the relevance of ads based on user behavior.

B. How to Control or Opt-Out of Remarketing

If you prefer not to be included in remarketing campaigns, you can:

For more details, please review our Cookie Policy.

4. User Rights & Data Management (GDPR Compliance)

A. Accessing & Managing Your Data

You have the right to:

  • Request a copy of your personal data.
  • Update or correct any inaccurate information.
  • Request deletion of your data.

B. How to Request Data Deletion or Export

You can submit a request to info@mindsmiles.app. We process all requests within 30 days, in compliance with GDPR guidelines.

5. AI Features & Data Processing

MindSmiles’ AI-powered features provide personalized insights based on your Check-In Data.

A. What We Share

  • If you activate AI features, we process your recorded emotions, tags, and journal reflections through OpenAI.
  • We do not share voice memos, photos, or personal identifiers with AI models.

B. Who We Share It With

  • OpenAI processes data for AI features but does not retain any data permanently.

C. Your Choices

  • AI features are optional and can be disabled at any time.

6. How Long We Keep Your Data

We retain user data only as long as necessary to:

  • Provide the MindSmiles service.
  • Comply with legal requirements.

If you delete your account, your Check-In Data is permanently removed within a commercially reasonable period.

7. Contact Information

If you have privacy concerns, you can contact:

📍 MindSmiles Limited
128 City Road, London, United Kingdom, EC1V 2NX
📧 info@mindsmiles.app